A sign of affection for our home, the Pacific side of the United States. Westside Love is a flip on the notorious hand gesture made famous through 90’s hip-hop. Originally used to show respect for the West Coast, the Westside gesture also became a sign used to spite a specific brand of New York City rappers. Although dropping the disrespect, Westside Love still embraces the competitive nature between the two coastlines, & meanwhile salutes its graphic rival, Milton Glaser’s, I Love NY.

Westside Love was created in 2004 & originally published in 2005 as a numbered edition of 50 screen printed posters for the group show L.A. Still Loves You. The graphic design studio that developed Westside Love, Product Etcetera, has plans to eventually donate a portion of proceeds to West Coast non-profit organizations & their causes; particularly, programs for at-risk youth & civic education&mdash stay tuned.